清雅 SEIGA
JP

The Spirit and Beauty of Japan

Our Services

SERVICES
Experience Tourism

CULTURAL TOURISM

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Seigakai

SEIGAKAI

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Bridal Beauty

BRIDAL BEAUTY

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Selfie Studio

SELFIE STUDIO

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On-site Beauty & Dressing

ON-SITE DRESSING

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Message from the Founder

GREETING
Ikuko Hirako Founder, SEIGA
Japanese culture has long been cherished around the world. Rooted in ancient traditions and expressed today through animation and the arts, it has grown into a culture loved across borders and generations. Yet its true essence lies not only in form, but in the spirit and daily practice that have been quietly passed from one person to another. To refine one’s appearance is to refine one’s heart. To dress is to honor oneself and to care for others. Having inherited the teachings of both the Miyajima School of Classical Court Attire and the Seiga School of Contemporary Dressing founded by Masako Hirako, I have devoted myself to preserving Japan’s traditional culture through the technique and spirit of emon. Today, I serve as a dresser of court attire for the Aoi Festival in Kyoto, a ceremony that carries over 1,500 years of history, helping to pass our cultural heritage on to the present day. About the Aoi Matsuri Seiga itself is a continuous journey — inheriting culture and carrying it forward into the future. As an extension of this path, we have launched “MUSUBI,” a cultural experience initiative that connects people, culture, and the world. Purely. Gracefully. We will carry forward the beauty and spirit entrusted to us, and quietly yet surely bind them to the future.
Ikuko Hirako Founder, SEIGA

Seiga

ABOUT US

Our History

HISTORY

In the 1950s, Shouichi Fujimi opened a beauty salon in Yokosuka and founded the SBC Study Group. It was here that the journey of refining beauty and technique first began.

Around the same time, Masako Hirako established the Hirako Dressing Study Group, dedicating herself to sharing the traditions of Japanese attire and etiquette.

In time, she studied under Kenkichi Miyajima, Chairman of the Japan Costume Culture History Society, and inherited the authentic teachings of classical court attire and the art of emon.

These learnings and aspirations came together as one, and “Seiga” was born — a name devoted to carrying culture forward into the future.

Today, we serve as dressers of court attire for the Aoi Festival in Kyoto, a ceremony with over 1,500 years of history, helping to sustain and pass on the living traditions of Japanese culture.

And as we look ahead, we continue our journey — connecting people, culture, and the future — purely and gracefully.

About SEIGA

ABOUT
SEIGA is a cultural house devoted to the authentic preservation and transmission of Japanese tradition. Through kimono dressing, etiquette, beauty arts, court garments, education, and cultural experiences, we express the Japanese aesthetic through the acts of adorning, arranging, and welcoming. Within every gesture and every quiet presence lives a sensibility refined over more than a thousand years. Pure in spirit. Graceful in presence. We protect, refine, and carry Japanese beauty forward— serving as a bridge that connects tradition with the future.

Philosophy

PHILOSOPHY

Philosophy

Pure in spirit. Graceful in presence. We preserve the essence of Japanese culture and pass it faithfully into the future.

Mission

With authentic skill and a sincere heart, we inherit Japan’s traditional culture not merely as form, but as living spirit, serving as a bridge that connects generations and carries this heritage to the world.

Vision

To create a world where Japanese culture is cherished globally as a living aesthetic— one that enriches life, refines the spirit, and brings quiet beauty to everyday living.

Values

AuthenticityRooted in lineage, history, and time-honored techniques
EleganceBeauty that resides in movement, language, and every space we create
IntegritySincerity and respect toward culture and tradition
LegacyA responsibility to pass wisdom from one generation to the next
Musubi (Connection)The power to unite people, culture, and the world